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Pay Per Click Advertising

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Pay Per Click Advertising Is Not To Be Ruled Out

You may hear that pay per click advertising is a waste of time or that SEO is the way to go and not to waste money on pay per click advertising. This can be true if managed incorrectly as it can prove to cost your business a lot of money if managed without the knowledge of how to use it effectively.

When pay per click advertising is done properly it provides a quick and cost effective way of achieving results for your business and must not be ruled out of any online marketing campaign. The fact is that pay per click adverts are in a prime

  pay per click advertising

position on search pages and get clicked frequently meaning that ruling them out of a marketing campaign would be simply ridiculous. If you are serious about marketing your business online you should see what pay per click advertising can do for your business. For further information on how we can help your business with pay per click advertising please get in touch with us.

How Pay Per Click Advertising Works

You can either decide to have a budget that is fixed or an unlimited budget to gain as many visitors to your website as possible. Which ever method you choose, the way you are charged remains the same, as the name 'Pay Per Click' suggests, you pay each time your advert is clicked and links to your website.

How much money you decide to spend on this form of online advertising is totally up to you and can be tailored to your exact requirements and budget. With this in mind, no matter how big or small your business is, the opportunity to advertise using this method is available to you. We can recommend budgets based on what you tell us you are trying to achieve and you can then either increase or decrease the budget as you please. If you would like further information on pay per click advertising for your business please contact us.

Pay Per Cilck Vs SEO

Pay per click advertising is more of a short term online marketing strategy when compared to search engine optimisation. This does not mean to say that it is not a good option for your business, it simply means that the results are only visible whilst the pay per click campaign is live and will expire when your budget runs out. The benefit of our SEO service is that it is not charged out on a per click basis meaning that when you reach page 1 and start to get a large number of clicks you remain on a price level agreed at the outset for providing our SEO Service.

In our experience Having a good SEO service is equally important as having good pay per click advertising service. We have many clients who use both services to ensure that they get the most out of their online marketing package.

Pay Per Click Advertising Example

The image to the right shows an example of how pay per click looks when we set it up on Google for your business. To zoom in please click on the image.

When a Google user enters the search 'Signage Manchester' your advert will be displayed within the advert section of the page, clearly a very desirabe position to be in for searches relevant to your business.

  pay per click advertising example

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